Although augmented reality (AR) apps can sound like something from the far future, a new AR and VR tech era greatly fascinates consumers and marketers much more quickly than you may expect.
In the next five years, approximately 48 percent will express high interest in shopping for augmented reality and other metaverse technology. Not to mention the fact that 38% of marketers are employing augmented reality to engage customers both online and in-store.
Our question for you is: Should you start considering incorporating augmented reality applications into your business strategy?
The answer lies in this blog that proves with some prominent examples that augmented reality android development or IOS can be the most suitable way to enhance your consumer’s purchase experience and boost sales. Let’s surprise with the definition of AR.
What Does Augmented Reality Mean?
The term “augmented reality” refers to technology integrating a virtual three-dimensional image into the “real world” experience. This gives the impression to the user that the virtual object is physically present in the same space as them in the real world.
Usually, the games sector applies AR because it provides players with a more realistic experience and engages more of their senses. On the other side, it makes the process of shopping and purchasing items simpler.
Consider shopping online, you only see pictures of the products. You occasionally rotate the uploaded videos or images at 360 degrees, but this is different. Compare this to an augmented reality experience, in which you can see how a hat looks when worn on your head or how a table fits into your kitchen.
Because of this, several brands have begun integrating technology into their marketing campaigns. Let’s take a look at eleven of the most impressive augmented reality apps that are currently available.
1. Shopify AR
An app for augmented reality that online store owners can utilize to provide customers with a more immersive shopping experience is called Shopify AR. You can help your customers comprehend the purpose and dimensions of the things you sell by using this app.
You can give them more confidence to make a purchasing decision. You have the option of using movies and 3D assets of the products that you are selling.
Using the technology that Shopify AR provides, customers of Android and iOS can transform any location into their very own personal showroom. Interactive versions of your product are available for consumers to “try on” and see if they like it and if it suits their needs. If you can help clients obtain a greater sense of your products’ detail, size, and scale, you should see a rise in the average order value of their purchases.
2. Houzz
One of the best-augmented reality apps for planning interior layouts and design is Houzz, a fantastic platform for home goods and furnishings retailers. Houzz is an app that focuses primarily on home remodeling, but it also has e-commerce features that enable users to browse and purchase things without leaving the app.
The “View in My Room” feature creates the augmented reality experience by adding products to a picture of the user’s home. Afterward, 3D technology makes the resulting image look as realistic as possible. Even it can go so far as to display how the product will look in various lighting scenarios. Customers can virtually shop for a new sofa without leaving their current sofa.
3. Ikea Place
IKEA Place is another augmented reality software for iPhone and Android that focuses on furnishing and decorating the home. The Swedish retailer of home goods offers customers the opportunity to bring their purchases home without the need to assemble the items.
This application considers the broader picture by considering your entire house’s floor plan to determine which goods to fit where most effectively. User-friendly functions such as viewing various color options and drag-and-drop replace the shopping fun at a real IKEA but with no meatballs.
4. Youcam Makeup
YouCam Makeup is the following app on the list of augmented reality apps and is available for iOS and Android devices. We now depart from the realm of interior design and proceed into the artistry of cosmetics.
When purchasing cosmetics, you frequently have to take a leap of faith. You can try on samples at the makeup counter, but fluorescent lighting can fool the eyes and doesn’t account for the lighting conditions characteristic in selfies. The augmented reality platform YouCam, on the other hand, enables users to visually try on makeup from a number of well-known brands.
5. The World Of Giphy
If the real world were more like GIPHY World, people’s imaginations and color palettes would be much more developed. Through the use of this application, customers can utilize the images and videos as canvases for three-dimensional artworks by combining animated GIFs with augmented reality effects. (A lot like Snapchat does).
Give GIPHY World a shot if you want to infuse the content you share on social media with a greater sense of individuality. You can add graphics and moving components to give product photos a more eye-catching appearance for a social audience.
6. Google Lens
Consumers benefit from a better-quality search experience thanks to Google Lens’ impressive augmented reality features.
Open the app and direct it towards the topic that interests you the most to obtain bonus information rather than typing in a text-based query. Google Lens can recognize the item, read aloud what’s written in the text, and save vital numbers.
If the product is available online, it will also inform you about the best place to buy it. This is only one of the several arguments in favor of including a visual search strategy in your overall SEO approach.
Moreover, customers can use it to translate content from over 100 languages shown on a product page without downloading Google Translate.
In addition to Google Photos and Google Assistant, Google Lens is also accessible from within the Google Photos app.
7. Augment
The Augment app is yet another reliable tool for providing users with augmented reality experiences to return to the realm of household items.
E-commerce store owners are the target audience for the Augment app, which allows them to create augmented photos of their products using the app.
Then these assets are set for you to use in your very own augmented reality (AR) experience, whether you intend to do so through your mobile app, website, in-person activations, or any other channel. It is also helpful for generating “field sales,” known as pop-up shops, farmers’ markets, event sales, and other transitory enterprises in the physical retail industry.
8. ROAR
ROAR is another of the best-augmented reality apps available, especially for company owners. There are countless applications for it, like creating an online store that AR controls. Customers can access it at home by scanning product packaging and incorporating AR into print advertisements. When using AR, businesses can also learn which products and categories are the most well-liked by consumers.
The app helps consumers have better interactions with brands both in-store and online by providing them with more relevant, engaging content and data on the things they care about. They can read reviews, investigate pricing information, and even buy the item without leaving the app.
Suppose you are considering creating an AR app for your shopping business and wish to improve the in-store brand experience. In that case, you can contact Sky Potential US for your augmented reality Android development. We are California’s top IT Services Provider, working on enterprise software development, VR and AR software creation, and more. Contact us by visiting our site page.
9. Amikasa
One of the augmented reality apps for furnishing your home, Amikasa is exclusive to Apple’s iOS platform. (No Android version is currently available). Amikasa does not concentrate on a particular retailer or brand; it compiles products from all over the internet, allowing customers to design a unified space without visiting every store or website individually.
In-app purchases mean that customers never have to leave the app. Keep in mind that the greater your number of channels, the greater your possibility for conversion. If you sell furniture or other household things, it can be worthwhile to get your products listed on Amikasa.
10. Wanna Kicks
Wanna Kicks is another excellent augmented reality app, although its functionality is limited. Wanna Kicks is a game that places digital representations of footwear on the user’s feet. Developers create this app with sneaker fans in mind. You can see how you would look while wearing them from any angle.
Sharing on social media and plead with feedback from friends is a natural extension of this population’s need for and desire for social engagement.
Conclusion
These are just the ten most useful augmented reality apps currently accessible in this list. Many others, such as brand experiences, add yet another point of customer interaction and third-party apps that e-commerce firms can utilize to promote their items.
You can approach us if you want to build these more robust AR-based apps for your in-store. Sky Potential US is a top IT services provider in California, master in augmented reality android development, creation of the finest blockchain app services, enterprise software development, and even beyond these.
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